RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.

In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.

RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds.

RSS is an abbreviation that has evolved into the following, depending on their versions:

·    RDF Site Summary (also known as RSS 0.9; the first version of RSS)

·    Rich Site Summary (also known as RSS 0.91; a prototype)

·    Really Simple Syndication (also known as RSS 2.0)

Today, RSS stands for 'Really Simple Syndication', and it has the following 7 existing formats or versions:

RSS or Really Simple Syndication or Rich Site Summary is the latest information management tool that is gradually earning popularity among web users and website owners. With RSS technology, it is possible to get the latest postings from your favorite websites. But clicking on the RSS or XML button in a homepage is not enough to give you the service you need. An RSS feed or code displayed in the pop-up screen if not on the main page is composed of symbols and words that would only make sense to advanced RSS users and computer programmers and software enthusiasts. Another software tool called an RSS aggregator or reader is needed.

RSS is fast replacing email marketing and newsletters. You would not want to be left behind would you? Your competitor will surely overtake you and speed right up. RSS is mostly called Really Simple Syndication, although some give other meaning to the acronym. It is a process by which you could place a feed on websites that can read RSS from your directory.

Information distribution has been made simply by RSS. Simply put, with RSS, you can place your headline to other website for more people to see it. In marketing, it is a known concept that the more people you reaches to, the more likely that your product will sell.

RSS directories are popular these days. RSS is widely used initially by news sites to allow others to syndicate their news stories. Now, a lot of other websites are using RSS. It is being used in flagging new forum headlines, auction listings, sales listings and others.

The meaning of RSS is actually not clear. RSS may or may not be an acronym, actually. RSS may stand for Really Simple Syndication. But others say its Rich Site Summary and sometimes Rich Syndication Standard. The noted creator of RSS directory would be Netscape. It was released sometime in March 1999. The included a UserLand application which is called scripting news. Netscape stopped developing it, but UserLand continued doing so. Another company, RSS-DEV Working Group also released their own version.

What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources.  Really Simple Syndication, formerly “Rich Site Summary” or simply, RSS makes this possible. 

Most users visit a lot of websites whose content continually change, such as news sites, community organization or professional association information pages, medical websites, product support pages, and blogs.  As Internet surfing became an intrinsic part of business and leisure, it became important to get rid of the very tedious task of repeatedly returning to each website to see updated content.

RSS which stands for really simple syndication is a format that is associated with the XML family of file formatting. It functions by continuously running through the websites to scan for updates. It then sends these updates to all of the people who are subscribed to these websites using a feed. This is used most often in web syndication.

To be able to use an RSS feed, you need to have an aggregator, also known as a feed reader. These aggregators are available widely online, so it won't be that hard to scour the net to find the one that you're looking for. There are a variety of aggregators to choose from. Best of all is that you can download them for free.

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser's medium of choice for promoting products and services to online consumers.

PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

So you spent all your time and energy building the perfect website.  Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.

Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you're paying to have your website hosted in cyberspace.

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

This program is very simple to download, entirely free and really works!

Requiring no sponsoring, no costs at all to join, once it has been set up, the only thing you do is leave your computer on and the system will just automatically run and you can trace your income by the second.

This program operates comparable to “click on a search engine and get paid” programs, with the exception of the following:

1.    It is run automatically similar to auto surf, so there is no need for you to click on any link.

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

The Internet has now become an important medium for product and service advertisements.  Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users?  Here are a few tips.

1.  Place an ad on the websites frequented by your target customers.  Before doing this, you need to define who will be your target customers.  Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers. 

Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.

To make things much simpler: the affiliate merchant provides a strip of advertisement and pays you when someone clicks on the ad’s link. You can get a commission of $0.10 to $0.30 for every click, but it sometimes it can go higher depending on your merchant affiliate.

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Emails are replacing regular mails from the post office. Not only because it is cheaper, since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world.

No doubt emails are being used to distribute news letters, promotional mails, and other stuff. How then would you be able to round up email addresses to send those marketing mails you have? Here is where an opt-in list comes in.

An opt-in list is a directory of email address you can send to those mails to. Though it seems to be easy to find email addresses, if you are talking thousands in numbers, it is going to be hard.

Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business.

Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers.

Generally, the main purpose of email marketing is to reach their target audience as quickly and as direct as possible. They need to reach their target market so as to promote their products and services that would benefit their customers.

Any entrepreneur’s goal should be SUCCESS!

If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.

In doing internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

One of the powerful tools in online “email” marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples’ names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.

This gaining popularity of building opt-in mailing list is known as Permission Email Marketing.