Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool. 

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

Blogs have increased popularity over this past months.  Many people have started to create their personal blogs to express their thoughts and feelings.  Internet companies have also started their blogs to inform consumers on the latest product news and reviews.

Because of this, blogs are also being used as internet marketing media.  Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites.  Links were also included on newsletters and marketing letters sent to the members of their mailing lists.

Many people spend time reading blogs.  People read their friend's blogs, their favorite author's blogs, blogs on topics that they are interested in, and blogs on product reviews.  With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.

Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There are blog soft wares that are simple and easy to use and a technically inclined and challenged individuals can easily acquire a blog online.

For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a blog about it.

Many studies have proven that radio is a good medium for product advertisements.  People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program.  In between the program, advertisements on products and services are being played.

For many years, this has been the trend in advertising.  But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered.  Before, music on the Internet was just available in downloadable forms as mp3.  Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites

Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction.  The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.


Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.